In today’s digital world – full of messaging, social media platforms, and new technologies at every turn – it is important to take an approach that combines tried and true tactics, with a testing strategy to ensure your business isn’t wasting its marketing dollars. By utilizing a mix of the following options, you can find the right mix to drive more sales and more profits to your business.
Search Engine Optimization: Most businesses are familiar with Search Engine Optimization (SEO), which essentially involves a variety of strategies to get your website to the top of major search engines like Google. While some of these strategies are fairly straightforward to those in the know, the average business owner doesn’t follow the ins and outs of the tweaks and updates Google and other search engines make to their algorithms. That makes it less than clear what the best means is to get to the top of a search. Working with a digital marketing expert ensures you have the most effective SEO strategy.
Pay-Per-Click: One of the more effective budget-friendly means to not only increase sales, but track effectiveness of a marketing campaign, is to utilize pay-per-click (PPC). PPC allows you to pay only for those online users who click through to your site. This provides you with the confidence that your money is well spent. Of course, once the user clicks to your site, you want to ensure you have valuable content to keep them there.
Social Media: We all know what social media is – but not every business utilizes it effectively to promote its brand and drive sales. To maximize the effectiveness of social media, it is important to use multiple platforms in concert with each other. For example, Instagram is visually oriented and attracts a younger audience than other outlets. Twitter is text heavy, needs punchy content with limited characters, and skews older. LinkedIn is the place to be if you’re a business professional. It marries the concept of old school networking with the power of social media, and can be an amazing tool if you are in the B2B space. The key to social media is knowing where to be and connecting frequently enough to get the most for your marketing buck!
Email Marketing – An oldy but a goody, email marketing is still one of the most effective ways to reach existing and prospective customers. Because of the sheer amount of emails we receive every day, you have to offer the recipient something of value, a reason to remain subscribed to your list and to read your content. Whether its timely industry news or a well thought out e-Newsletter, this tried and true approach has proven success – if done correctly!
Gated Content Marketing for Lead Generation – Gated Content is the portion of a website or landing page that a user must register to see. The content offers some value to the user, such as an e-book or a guide. When individuals register, you have an opportunity to garner key information, such as their email address and select demographic data. This information can be used in digital marking efforts or to aid a sales team. Strong gated-marketing programs can result in new business or in increasing existing customer spending.
Digital Press Releases – With so many media outlets across a wide array of channels, the press release has evolved from a half or full page document mailed to a select few major print outlets and, perhaps, TV. Digital press releases find distribution networks that can reach the widest possible audience. Digital Press Releases can be an effective – and low cost – means of providing a more detailed and nuanced message to targeted end users.
