Search engine optimization is the key to high search rankings and plays an important role in increasing web traffic to your site. Better known as SEO, it involves the use of keywords, programming techniques and linking strategies to target the most popular phrases that users enter when searching online for a particular topic, product or service.
How Are Landing Pages Optimized?
SEO works across the Internet to connect users searching for information to the website landing pages that best answer their query. Generally speaking, the better the keyword match, the higher the website will appear in the search engine results. Other important SEO factors for optimizing landing pages include but are not limited to:
- Age of the domain
- Site architecture
- URL structure
- Internal link strategy
- Copy and content
- Website speed (Hosting)
- Trust rank and authority
- Outbound links
- Bounce rate
- Time on site
- Social media links
- Inbound link quality
When you choose Converging Currents as your online marketing partner, we demystify organic search. Our SEO engineers, web designers, programmers and copywriters are experts at using hundreds of prescribed SEO factors to help the search engines to be as proficient as possible in indexing your website's content.
Analytics for Online Success
Never before in marketing history has there been such an overwhelming source for data analysis as the information provided by today's search engines. Each month you will receive reports showing the number of unique visitors to your website, where those potential customers came from, which pages they visited, how long they stayed, what actions they took, etc. If the search engines see that users are only hanging out on your website for a few seconds before they leave, your site's rank could suffer. As your strategic partner, Converging Currents can save you time and money by helping you analyze the data and fine tune your marketing strategies for optimal success online.
Search engine optimization will always be one of the most important elements for driving traffic and increasing sales. Using Converging Currents to your advantage can make the difference in how well your website performs.
