These days, getting your name out there has gotten a little more complicated. In order to stand out in the crowd, it is important to hit your potential customers from all sides, without making them feel as if they've been beaten up. That means embracing both "old school" advertising strategies as well as the most modern channels. Finding the right balance can be confusing, but Converging Currents in Jacksonville, Florida can help.
What Is Print Media Marketing?
If you look around, you'll find a lot of marketing strategists urging business to get online and go digital. But while social media, online marketing, blogs, search engine optimization, and developing attractive web pages for both PC and mobile users is important, not everyone is ready to give up their print magazines just yet. At Converging Currents we can help you with all your marketing strategies, but not at the expense of print media such as:
- Advertising
- Classifieds
- Newsletters
- Magazines
- Articles
- White Papers
- Handouts
- Tri-Folds
There's no need to "throw the baby out with the bath water." However the approach to print ads has changed. Magazines are under pressure to go digital in order to be available for tablet users. But, let's face it, no one is about to leave spare iPads in the doctor's office lobby.
Stay Consistent Across Channels
Because there are so many different ways to market your business, its more important than ever that you are conveying the same message across all channels and presenting the same strong image of your company's brand. Converging Currents combines top tier digital solutions with traditional marketing to help your business stay consistent and reliable. Our marketing experts and graphic designers are able to create print campaigns that easily adapt to today's digital world. Magazine content can support web content. Direct marketing flyers can include QR codes in order to allow users to access the message through their phone or tablet.
With our assistance, you'll be able to use concrete numbers that will give you a clear sense of your return of investment. Converging Currents service areas are Jacksonville, St. Augustine and Orlando as well as all North Florida and South Georgia communities. Contact us today to discuss your print publication & advertising needs.
