There are only five months left in 2019. While that means that we have passed the midway point this year, it also means that you can still finish the year strong. But how?
- Dial-In Your Message: With the sheer amount of communication we receive daily, it’s hard to listen to a company’s elevator pitch. Today organizations need to focus on what’s in it for the client or customer instead of their service offering.
- Think Mobile: More than half of internet traffic is coming from mobile devices, and this number is just going to keep going up. Your website has to be responsive, which means it adapts to display correctly on varies devices. This is important to the visitors of your site, but it is also important to Google, who earlier this year started dinging sites that aren’t mobile-friendly.
- Blog: As you may have noticed, we have previously discussed the importance of blogging. It’s worth repeating: blogging is a key component to marketing success. Why? Because your customers and prospects what to hear your voice, they want to know how you can help them in their everyday lives or business, and they want to connect with you. We do business with people we like; blogging humanizes your company.
- Make it shareable: The more content you create that is useful, informative, and timely, the more likely you are to have your customers share it on their social media. If you provide them with useful content, you can create a network of individuals who are promoting your brand for you.
- Connect All the Pieces: Your marketing efforts should work together so that your customers can see how they will benefit from a relationship with your business. To do this, all your marketing must work together. There are many ways you can do this. If you want some ideas, contact us. We love working with our clients to help them get the most out of their campaigns.
- Set A New Baseline You may have hit all of your goals for 2019 or you may be short of your targets. In either case, there is still time to finish the year strong. Take time to see exactly where you are and make new projections for where this year can really go. You might find that you can take your business to a whole new level.
Converging current specializes in partnering with our clients to achieve or exceed their goals. We want to put our expertise to work for you. Contact Diane Dew by email at info@convergingcurrents.com or call 904-509-0499.
