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Jacksonville Marketing News

Get SMART about your goals to manage your time - II

Zero Defects — Be Your Own Quality Assurance  Management by Objective (MBO), which was intended for managers in large organizations, wasn't for everybody. Critics began to focus on the fact that when everything is goal-driven (including compensation), people cut corners to achieve their goals,…

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Get SMART - 1st Installment

Get SMART about your goals to manage your time Lots of people coach time management, using various techniques and measurement. And most people who talk about managing time agree that time cannot be separated from goals. Your time is precious because the amount you have of it to achieve your goals…

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Treat Your Time as an Investment

Treat Your Time as an Investment In recent posts, we talked about prioritizing to make sure that you have time for what matters. Wouldn't life be easy if it were a simple task? But it's not. So here are how some experts have treated prioritizing.   You're heard the expression that "time is…

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The Best Use of Your Time

  Time is our most valuable asset. We can't earn more of it, unlike money. We can't hold on to it and pass it to our heirs, like real property. And the amount we will have in the future is unknowable. All we can do is to maximize the value of our time today.  The easiest way to do that is to…

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Digital Media's Shift Back To Tradition

Yesterday morning Facebook announced a new product from their app development team.  Dubbed "Paper," the app makes a strong marketing push toward traditional media forms such as newspapers and magazines.  This is a stand-alone app that runs apart from Facebook. In their emotionally driven 2 minute…

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Your Digital Presence

Your Digital Presence - DIY or Get a Pro? You probably have a web site, blogs and social media coverage. There's a good chance that you wonder — from time to time — why they don't produce more sales. After all, you built your company. You did the original marketing to make it successful yourself;…

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TOP SECRET

    How to Overcome the Onslaught of Aggressive Media Do you feel like your organization’s message is being drowned in a tidal wave of aggressive, hard sell internet advertising? “You won’t believe this amazing secret! Doctors [or insurance companies, car dealers, utilities, banks ... pick…

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It’s Not How Many Media Platforms You’re On – It’s How Well They Work Together

  It’s Not How Many Media Platforms You’re On – It’s How Well They Work Together The wide range of media today poses a challenge for growing organizations. Here’s the challenge for grow organizations with limited marketing resources. How can you produce content, deploy it over different types of…

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Welcome! Converging Currents First Blog Post

Welcome! Converging Currents First Blog Post Converging Currents is a blessing to me in more ways than one. Starting a new business with colleagues who are nothing short of amazing at what they do gives us a huge leg-up for a start-up. In reality, we have a combined 30+ years of experience in…

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